We’ve been overwhelmed by the support for Frocktails from the local and international sewing community.

Our sponsors have contributed funds to help us make this event possible, prizes to inspire our guests and discounts to help us all get just what we need for our sewing projects at an excellent price.

Our headline sponsors

Habby Days

St Neots largest haberdashery, yarn and craft store. Creative hub and sewing school.

Website: habbydays.co.uk
Instagram: @habbydaysuk
7 Steel Cl, Eaton Socon, Saint Neots PE19 8TT
Saturday: 1300-1700
Tuesday: 1000-1830
Wednesday – Friday: 1000-1730


Craftyangel is a fabric and yarn shop in rural Hertfordshire just a 5 minutes drive from Buntingford High Street.
They stock quality fabrics, patterns, haberdashery and accessories to give you a much more professional finish – whatever you decide make.
Craftyangel wants everyone to experience the joy of making something, whether it be the first time you’ve dared to sit at a sewing machine or are building on your knowledge and experience as a seasoned sewer or knitter.
Whether you are sewing at home or spending time with Craftyangel in one of the creative classes, workshops or social sewing sessions – it’s about sharing and enjoying our passion.

Website: craftyangel.co.uk
Instagram: @craftyange1
Facebook: facebook.com/craftyangelcreativeclasses

Sew Much to Do

Sew Much To Do is a fabric and yarn shop in the heart of the gorgeous Cathedral city of Ely. If you’re looking for inspiration, help with a project or just fancy a browse, come on in and soak up the creativity, it would be lovely to see you and hear all about your projects! As well as some beautiful fabrics, we also stock haberdashery, sewing accessories and patterns ideal for dressmakers and quilters. We are also an authorised dealer for Bernina, Bernette, Janome and Elna sewing machines, overlockers and accessories. Our workshop room above the shop offers a variety of classes and social sewing sessions. Alongside our fabrics, we also stock some beautiful quality yarns, and knitting and crochet accessories.

If you’re visiting Bury St Edmunds, we have a sister shop there at 23 Hatter Street.

Shop: Sew Much To Do, 7 High Street Passage, Ely CB7 4NB Tel 01353 664000
Instagram: @sewmuchtodoshop
Facebook: facebook.com/sewmuchtodoely


For over 150 years, PFAFF® has developed premium sewing machines distinguished by their sophisticated appearance, superior performance and exhibiting ultimate design freedom.

The time-tested PFAFF® Original IDT ™ System guarantees the optimal feed you expect on all kinds of fabrics. Sewers all over the world are amazed and quickly discover why the Original IDT ™ System is outstanding. Everything stays in place. Lightweight and silky fabrics don’t pucker; stripes and plaids match perfectly; curved seams are easy, with very little pinning required.

PFAFF® are excited to be a Headline sponsor at the first #CambsFrocktails event in Cambridge and look forward to seeing the fabulous ‘me-made’ outfits on the red carpet!

Website: pfaff.com
Instagram: @pfaffsewing
Facebook: facebook.com/PFAFFGlobal

Key sponsors


Thank you to Vlieseline for providing a raft of interfacing goodies for our Frocktails guests.

For more than 70 years, Vlieseline has been offering a wide range of interlinings for clothing and creative needlework. Our Vlieseline products range among the best known and top-selling interlinings for amateur tailors, fashion studios and professional dressmakers. Vlieseline has become an indispensable interlining for all kinds of applications: seams, edges, fringes, loops, appliqués, patchwork and quilting. In order to offer all these features, Vlieseline draws on the diverse know-how of Freudenberg’s nonwovens research department. Our premium-quality Vlieseline interlinings are the basis for perfect and reliable solutions.

Website: www.vlieseline.com/en/
Facebook: facebook.com/VlieselineFreudenbergUK
Instagram: @vlieseline_uk

5 out of 4 Patterns

5 out of 4 create PDF sewing patterns for kids, women, men, nursing, maternity, work out and more.

Thank you to 5 out of 4 for sponsoring our Cambs Frocktails photobooth!

Website: 5outof4.com
Instagram: @5outof4patterns
Facebook: facebook.com/groups/5outof4PatternsGroup

Wild Orchard Fabric Co.

The Wild Orchard Fabric Co. is an online shop dedicated to supporting the home sewing community. They sell fabric by the metre, haberdashery kits and sewing project kits. They are an ethically inspired business offering fabrics made with high quality natural fibres, no polyester or poly blends. Wild Orchard Fabric Co. packaging is plastic free and they passionately encourage slow sewing vs fast fashion.

Website: wildorchardfabric.uk
Instagram: @wildorchardfabric
Facebook: facebook.com/wildorchardfabric

French Poetry

French Poetry aims to design contemporary wardrobe staples with a French touch, that you will want to make again and again in different fabrics. Add some fun challenge to your sewing projects with bows, tucks, gathers, long skirts, and make easy-to-wear outfits that will make you feel effortlessly elegant! The sewing patterns are available in A4 and A0 PDF. 

Website: frenchpoetry.com
Instagram: @french_poetry_

Sarah Diane Creative

Sarah Diane Creative offers expertise in bespoke clothing, accessories and homeware design and production. Providing a custom made to measure and tailor made service from initial design to completion. In addition learn and develop the amazing skill of sewing and dressmaking with expert tuition from SDC’s founder Sarah Fletcher by joining one of our workshops, have a private 1:1 or with a group,  or attending one of our amazing day or weekend sewing retreats! You can also shop our unique and sustainable product range. (Available soon)

Website: sarahdianecreative.com
Instagram: @sarahdianecreative
Facebook: facebook.com/SarahDianeCreative

Sew Me Sunshine

Sew Me Sunshine is an independent online fabric & haberdashery shop shipping worldwide. Harriet has carefully curated a selection of dressmaking fabrics from well known brands such as Atelier Brunette, Lady McElroy and many more, alongside some ex-designer (deadstock) fabrics. There are also a large selection of paper dressmaking patterns from independent companies from the likes of Tilly & the Buttons, Sew Over It, I AM patterns, Deer & Doe and many more. And a wide range of fun sewing gifts & those essential haberdashery items including a large selection from Merchant & Mills. Sew Me Sunshine aims to provide you with fabrics and haberdashery items that will make you smile.

Website: sewmesunshine.co.uk
Instagram: @sewmesunshine.uk
Facebook: facebook.com/SewMeSunshine


Needlecraft heaven, Backstitch is a bright and inspiring fabric, yarn and haberdashery store where sewing machines hum and stitchers chitter chatter.
Located at Burwash Manor, just a few miles from Cambridge, the bricks and mortar shop is a honeypot for local crafters seeking stylish, modern needlecraft supplies and is renowned for speedy delivery for its online customers. 
Backstitch has a busy schedule of sewing classes teaching hand and machine stitching, dressmaking, applique, free motion embroidery, smocking, quilting and more, all taught from their light and airy studio space.

Website: www.backstitch.co.uk
Instagram: @backstitchshop
Facebook: facebook.com/backstitch
Burwash Manor Barns, New Road, Barton, Cambridge, B23 7EY
Normal Opening Hours:  Mon – Sat: 10am – 5pm, Sun: 11am – 5pm

Escape and Create

Escape and Create is a fabric shop, haberdashery and sewing school based in the beautiful market town of St Ives in Cambridgeshire. We stock modern prints for dressmakers and quilters with ranges from Moda, Makower, Cotton and Steel, Ruby Star Society and many more. We also stock patterns by Burda, Butterick, McCalls and New Look and a huge range of indie pattern companies.

Website: www.escapeandcreate.co.uk
Instagram: @escape_and_create_uk
40a The Broadway, Saint Ives PE27 5BN

Sew Essential

Established in 2004 Sew Essential is a family run business of sewing enthusiasts. We can provide you with everything you need for any sewing project plus a generous helping of great customer service and product knowledge where it’s needed. From sewing patterns, habberdashery, fabrics, tools and gadgets to sewing machines, overlockers, coverstitch and embroidery machines we’ve got you covered.

Website: sewessential.co.uk
Instagram: @sewessentialuk
Facebook: www.facebook.com/sewessential/


Spoonflower is the world’s first web-based service for custom, on-demand fabric creation, making it possible for individuals to design, print and sell their own fabric, wallpaper, and home decor. Spoonflower’s growth has been made possible by the enthusiasm of a worldwide community of people who are passionate about fabric, design and making things. 

Website: www.spoonflower.com
Instagram: @spoonflower
Facebook: facebook.com/spoonflower

Community Sponsors

Kylie and the Machine

Woven labels for your handmade goods

Website: kylieandthemachine.shop
Instagram: @kylieandthemachine
Facebook: facebook.com/kylieandthemachine

Megan Nielsen Patterns

At Megan Nielsen Patterns we design sewing patterns with real people in mind and are
passionate about sewing beautiful clothing that can be worn every day. Our goal is to
make sewing a stylish wardrobe enjoyable and easy, and we’re here to help.
Megan Nielsen patterns are professionally drafted to industry standards and we are
uncompromising on quality. Every design is thoroughly tested internally by our team
and externally by community testers who love to sew.

Website: megannielsen.com
Instagram: @megannielsenpatterns
Facebook: facebook.com/megannielsenpatterns

Cashmerette Patterns

Cashmerette Patterns celebrates curves, confidence, and limitless style. Created by a plus size seamstress, our sewing patterns are made exclusively for sizes 12-28 and bust sizes C-H. We believe in changing clothes and mindsets, rather than being told we should change our bodies. We believe the notion that beauty can be measured in numbers is way past its expiration date—and that we are undeniable proof. We design modern, elegant sewing patterns that make you look amazing, just as you are. You deserve a wardrobe that exudes personality and style, and you are just the person to make it.

Website: cashmerette.com
Instagram: @cashmerette
Facebook: facebook.com/cashmerette

Named Patterns

Named is a Helsinki-based indie pattern label founded in 2013, by sisters Saara and Laura Huhta. The story of Named started from the dream of turning a passion into a career, designing an own collection of clothing patterns felt like a natural way to implement both sisters’ love for clothes, fashion, design and DIY. The duo wants to encourage fellow fashion lovers to give sewing their own garments a try. During the six years in business, Named has designed nine independent pattern collections and a sewing book Breaking the Pattern. Named has also designed patterns for a Finnish crafts magazine Kotiliesi Käsityö.
Named garments are a combination of Scandinavian clean-lined simplicity and interesting details. The aim of the collections is to bring a new perspective to making one’s own clothes and to support ethical and ecological consuming in contrast to a clothing industry focused on fast fashion. Self-made clothing also allows for freedom of choice; by choosing one’s colours and materials and by changing garment details, the customer can be part of the design process. If dressing is a way to express oneself then self-made clothes are self-expression at its best.

Website: namedclothing.com
Instagram: @namedclothing
Facebook: facebook.com/namedclothing

Girl Charlee

Girl Charlee is a family run online fabric store specialising in beautiful, exclusive knit fabrics.  Started in the USA by Heather Peterson in 2004, Heather recognised a need for high quality knit fabrics with unique, modern prints. Heather and her life long friends, brothers Mark and Ben, along with Ben’s lovely wife Jen, decided to partner and bring the fabrics of Girl Charlee to the United Kingdom and Europe.
They have extensive ranges of Cotton Jersey, Spandex/Lycra, Ponte Roma, French Terry, Sweatshirt Fleece, Double Brushed Poly (DBP), Faux Leather and more.
Girl Charlee have over 250 exclusive knit fabrics in solids (over 30 colours!), florals, stripes, spots, novelties and lots more.
They also have over 400 indie designer pdf sewing patterns to choose from.
Visit www.girlcharlee.co.uk for all your knit fabric needs!

Website:  www.girlcharlee.co.uk 
Instagram: https://www.instagram.com/girlcharleeuk/
Facebook: https://www.facebook.com/girlcharleeuk/

By Hand London

Creating sewing patterns inspired by and named after the stylish ladies we know and admire, the designs themselves are an up-to-date take on classic silhouettes and so act as a canvas for your unique look. We celebrate making, individual style and creative women, designing for those who love to dress up, stand out and customise their own wardrobe.

Website: byhandlondon.com
Instagram: @byhandlondon
Facebook: facebook.com/ByHandLondon

Closet Case Patterns

Closet Case Patterns is a sewing pattern design and education company aimed at giving modern makers the tools and techniques to create the wardrobe of their dreams. Our bilingual patterns, step-by-step tutorials, and obsessively clear online courses are intentionally changing the way women build – not buy – comfort, joy, and ease into their closets.
With a chic, modern aesthetic, our designs will help you create beautiful, functional and infinitely wearable garments you’ll reach for again and again. Each pattern is professionally drafted and graded, and is accompanied by clear, detailed instructions to help you sew your dream wardrobe with confidence.

Website: closetcasepatterns.com
Instagram: @closetcase.patterns
Facebook: www.facebook.com/closetcasepatterns

Guthrie and Ghani

Fabric and haberdashery shop in Birmingham, UK owned and run by Lauren Guthrie, finalist on BBC Great British Sewing Bee 2013.

Website: https://guthrie-ghani.co.uk/
Instagram: https://www.instagram.com/guthrieghani/
Facebook: https://www.facebook.com/GuthrieandGhani/
169 Alcester Road, Moseley, Birmingham, B13 8JR

Dovetailed London

Dovetailed London is an African wax print online fabric shop. These gorgeous fabrics are sold by the yard, made from 100% cotton and are printed on both sides of the fabric.  The owner, Adaku Parker, is a barrister turned designer, and sells a range of sewing patterns that she has designed specifically to show off the beautiful wax print designs.  As seen on Kirstie Allsopp’s Handmade Christmas 2019 and Sewing Quarter. In addition to the sewing patterns already available to buy, Adaku is currently working with publishers on an exciting book all about sewing with African wax prints.  A perfect gift for Ankara lovers everywhere and will be on sale in the summer. Shop online at Dovetailed.

Website: www.dovetailed.co.uk
Instagram: @dovetailedlondon
Facebook: facebook.com/DovetailedLondon
Etsy Shop: www.dovetailedlondon.etsy.com

Fabric Godmother

Fabric Godmother was launched by Josie after her frustration at not being able to find fabulous, reasonably priced dressmaking fabrics along with all the other bits you need (patterns, habby etc) online.

Website: https://www.fabricgodmother.co.uk/
Instagram: https://www.instagram.com/fabricgodmother/
Facebook: https://www.facebook.com/fabricgodmother/

Beyond Measure

Beyond Measure is an exclusive online shop that sells beautiful hand-made gifts, tools and objects for makers, with a particular focus on textiles. Chosen with care, shipped worldwide.

Website: shopbeyondmeasure.co.uk
Instagram: @beyond_measure_uk
Facebook: www.facebook.com/beyondmeasureUK

Style Arc

Style Arc patterns are real industry-based sewing patterns for dresses, skirts, trousers, blouses, jackets and even that special occasion or bridesmaid dress. They are easy to work with and will allow you to create your own style that will make you stand out in the crowd. There is no need to spend your hard earned money on boutique style garments when you can create your new wardrobe using Style Arc’s up-to-the-minute stylish sewing patterns.

Website: www.stylearc.com
Instagram: @stylearc
Facebook: facebook.com/Stylearc

Sew Sew Sew

I’m Katie and I own and run Sew Sew Sew. I live in North Yorkshire with my husband and our two gorgeous boys. My love of sewing has come from my mum, who is a very talented sewer, machine embroiderer and quilter. I didn’t really start to sew until I moved away from home which was very silly as it would have saved countless phone calls to mum with sewing problems! I love all kinds of sewing, particularly dressmaking, making roman blinds and other items for our home, and making keepsake teddy bears. I set up Sew Sew Sew as I was finding it very difficult to find good quality and reasonably priced dressmaking fabrics where I live in North Yorkshire. We stock a range of beautiful dressmaking fabrics and have new ones arriving regularly.Beyond Measure is an exclusive online shop that sells beautiful hand-made gifts, tools and objects for makers, with a particular focus on textiles. Chosen with care, shipped worldwide.

Website: sewsewsew.co.uk
Instagram: @sewsewsewuk
Facebook: facebook.com/sewsewsewuk

Material Girl Laura

At Material Girl Laura every fabric and pattern has been carefully handpicked for you! With a focus on not only design but also quality.
All orders are gift wrapped. That includes our patterns! Whether you are treating yourself or someone else its nice to receive a little happy parcel wrapped with love.

Website: www.materialgirllaura.co.uk
Instagram: @material_girl_laura
Facebook: facebook.com/materialgirllaura

The Avid Seamstress

The Avid Seamstress is a London-based sewing pattern company dedicated to helping modern women enjoy sewing and making themselves look great. We produce versatile & multi-functional sewing patterns to bring together a community of women that empower and inspire each other through sewing. Aimed at beginner to intermediate dressmakers, we give users the freedom to create easy casual outfits or more formal garments just by changing their fabric choice. We also support customers on their sewing journey by offering blog tutorials and online help. The Avid Seamstress sewing patterns are printed on high-quality pattern paper and include a step-by-step instruction booklet. What’s more, we include helpful cards showing users how to take their own measurements, an easy explanation of common sewing terms as well as a useful sewing checklist. All of this is encased in a beautiful, big re-closable envelope.

Website: https://www.theavidseamstress.co.uk/
Instagram: https://www.instagram.com/theavidseamstress/
Facebook: https://www.facebook.com/theavidseamstress/

Papercut Patterns

Papercut Patterns is a New Zealand based pattern design house that celebrates the combination of women’s individuality and eco-friendly fashion. All Papercut patterns are designed, sampled and printed in our design studio in Nelson, on the top of the South Island.
We design modern and renewable sewing patterns for a wide range of garments that span across all skill levels, that are  available to purchase physically or digitally for your convenience. With a focus on freedom of expression and positive body image, Papercut Patterns are dedicated to creating fashion with a consistent premium quality and a unique signature style.
Eco-friendly fashion hasn’t always had a glamorous essence to it, but we believe in a fashion revolution and the sustainability of sewing your own wardrobe without compromising on style. We aspire to design patterns that are not only contemporary and unique, but also wearable and timeless, so that you will wear your garments again and again. 
Focus your creativity, and start stitching sustainability into your wardrobe!

Website: https://papercutpatterns.com/
Instagram: https://www.instagram.com/papercutpatterns/
Facebook: https://www.facebook.com/papercutpatterns/

Common Stitch

Australian made sewing patterns and sewing kits, for beginner and intermediate sewists of the modern era.
Common Stitch was created by Alison Pollard and Charlotte Mackay, Australia in 2018. With their combined backgrounds in fashion design, interior design and graphic design, the pair created Common Stitch; a sustainably responsible design studio. The main aim: to spread the act of slow learning and sustainable fashion choices, by passing along skills and sharing their combined knowledge.
Dedicating themselves to the act of slow learning has enabled Common Stitch to offer completed garments, sewing patterns, and complete sewing kits geared towards designers of all levels. Common Stitch is proudly an Australian made company, with all designs made in house in our Brisbane studio.

Website: https://www.commonstitch.com.au/
Instagram: https://www.instagram.com/common_stitch/
Facebook: https://www.facebook.com/Common-Stitch-948784448648416/

Grainline Studio

Grainline Studio is a pattern shop featuring modern, fashion-forward patterns that will fit seamlessly into your wardrobe. All of the patterns are drafted with a contemporary fit and we take extra care to provide clearly illustrated instructions that are easy to follow to ensure a professional finish. You can take comfort knowing all of the patterns are drafted and executed by professionally trained team with your ease of use in mind.

Website: https://grainlinestudio.com/
Instagram: https://www.instagram.com/grainlinestudio/
Facebook: https://www.facebook.com/grainlinestudio/

The Foldline

The Foldline is an online sewing community and sewing pattern shop. In fact you could say that we are the one stop shop for all your dressmaking pattern needs! Founded in 2015 we are the home for people who love sewing and making their own clothes. You can expect to find lots of inspiration for your next make and catch up on all the latest sewing news on our sewing blog and vlog.
We are big supporters of independent pattern designers and many of the sewing patterns in our database are available to buy. We sell both paper and PDF sewing patterns, shipping worldwide.

Website: https://thefoldline.com/
Instagram: https://www.instagram.com/thefoldline/
Facebook: https://www.facebook.com/thefoldline1/

Thread Theory

As sewers, makers and menswear enthusiasts, we want to work with quality designs, tools and materials that are specifically suited to our menswear projects.  Our curated menswear sewing patterns, fabrics, notions, kits and tools make this possible!  Thread Theory Designs was launched in 2012 by us (Morgan and Matt Meredith) with the aim to bring menswear to the forefront of the DIY fashion movement.

Website: https://threadtheory.ca/
Instagram: https://www.instagram.com/threadtheorydesigns/
Facebook: https://www.facebook.com/threadtheory/

Pink Coat Club

Pink Coat Club is an online brand founded in 2017 and based in Cambridgeshire. It’s run by Joy Margot, who designs unique and colourful accessories for the home-sewing enthusiast.

Website: pinkcoatclub.com
Instagram: @pinkcoatclub

Pattern Union

Pattern Union was created by Sarah Pondevie, owner of Workspace Fashion and Design school, teacher and maker of fashion, who has a passion for pattern making. Her years of working in made-to-measure clothing and teaching has given her the breadth of knowledge to create a range of clothing patterns that appreciates the fact that traditional sizing does not reflect standard measurements.
Pattern Union offers the home sewer a new approach to fitting and designing clothes. The manifesto ‘Fit, form and function, without compromising style’ encompasses the ethos of our brand, which is to enable fit alterations that assume not all bodies are the same, and provide the tools required to easily adapt to the individual.

Website: patternunion.com.au
Instagram: @patternunion
Facebook: facebook.com/patternunion

I Am Patterns

Since 2015, I AM Patterns have inspired thousands of people around the world to cut, pin and sew beautiful clothes that truly resemble them. I AM Patterns aim to stimulate passions and make sewing accessible to everyone from beginners to seasoned sewists. This is why we create simple, beautiful, contemporary patterns to which, everyone can add their personal touch and express their personality day after day. We believe there is no limit to creating your own clothing identity.For I AM, sewing is also a big step towards a more ethical world. A step that everyone can take. We believe sewing is not only fun and enjoyable but also gratifying. It’s good for you, it’s good for others and it’s also good for the planet. The new men’s range pursues this ecological and human approach by enabling any sewists to create their own clothes too.

Website: iampatterns.fr/en
Instagram: @iam_patterns
Facebook: facebook.com/iampatterns

If you would like your brand to be involved with Frocktails we would love to hear from you.

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